According to Next Gen Personal Finance, a financial literacy nonprofit, as much as 60% of customers make purchases due to FOMO, most of them within 24 hours. Appeal to the user’s sense of urgency and use social proofĪ consumer’s fear of missing out (FOMO) is a very powerful emotion that vendors tap to boost their sales. This allows the company to add the user to its mailing list and sort them into a geographical segment right away. Liferay, for instance, asks for just three pieces of information in its landing page: the user’s email address, first name, last name, and location. Therefore, you need to place the form above the fold, where visitors can access it right away without scrolling down.įor instance, when you click through GetResponse PPC ads, you land on this landing page. You need to capitalize on their interest and convert them as quickly as possible. That means they’re already interested in what you have to offer. Most people click through to a landing page from ads or a marketing email. Make the lead form visible above the fold However, for longer pages, you’ll need to place your CTA at strategic points throughout the page so it’s easier for users to find and click them. This shouldn’t be a big deal if you have a small landing page. Nevertheless, you need to A/B test multiple versions of your CTA until you find the perfect buttons for your audience.įinally, you need to find the right place in the landing page for CTA placement. Using bigger buttons with colors that stand out from the background can help increase your click-throughs. Next, your CTA button should stand out from the rest of the landing page. You need to make a clear offer in your headline, then let the copy explain your offer. More importantly, it should tell the reader why they should scroll down the page and read your copy. Therefore, you must write an engaging title that hooks your visitor’s attention. Your landing page won’t perform well if your target audience never reads beyond the headline. The other eight check out the headline and bounce from the copy. Moz reports that only two out of every ten people read beyond the headline. Here are the key landing page best practices to help you build the best landing page for your needs: 1. There are many factors at play here, and any of them could affect the user experience and tank your conversions. However, building a landing page with optimal conversion rates can be challenging. It’s also fairly cheap, thanks to modern AI-powered landing page creators.
9 best practices and examples for landing pagesīuilding landing pages is fairly easy. Examples of landing page templates you’ll find in the GetResponse Free Landing Page Builder. For example, Ikea uses splash pages to ask visitors which version (language and location) of the website they want to access.Īdding a countdown timer boosts the effectiveness of this coming soon page even more. You could use it to make an announcement or ask your visitors a question like their language preference or age before proceeding to another web page. Instead, it’s used to convey a specific message. Splash PageĪ splash page is not your typical landing page in that it doesn’t aim to convert visitors into customers or leads. But if your target audience is lower in the funnel, you can add a few more fields in your forms. Keep your forms short if you target website visitors who are still at the top of the sales funnel. Keep a close eye on the amount of information your lead capture form is asking for. The visitors are usually offered something in return. It contains a form where visitors can enter details like their names, email addresses, gender, etc. The lead capture landing page aims to convert website visitors into leads. Here are the most common types of landing pages: Lead capture page That said, most of the key elements usually remain the same on all types of landing pages. You can use multiple landing pages at different points of your funnel. For instance, a landing page for converting website visitors to subscribers will be different from the one that’s aimed at closing a sale.īut that doesn’t mean a website can only have one landing page at a time. The choice of the landing page to use ultimately boils down to the goal you have in mind for your campaign, whether that is B2C or B2B content marketing.
#SOPHOS HOME FREE TO PAID CONVERSION RATE DOWNLOAD#
Example of a landing page template with a clear single goal – ebook download – available in GetResponse Free Landing Page Builder.
0 kommentar(er)
